Profile: Gwyn Thakur

Additional Profiles:
» Vijay Thakur
» Jeff Tate
» Amy Reinert
» Paul Byrd

As President of Effective Marketing, Gwyn Thakur brings more than twenty-five years of marketing communications, marketing research and marketing strategy experience in delivering to clients the market intelligence and solutions they need to be effective in their marketplaces. She has in-depth experience in a wide range of business issues, ranging from macro areas of developing corporate, marketing, brand, communications, customer loyalty/retention strategies to more micro areas of product and service level issues.

Going beyond her expertise in marketing, strategy, and research design and analysis, Gwyn provides enormous value to her clients in identifying fundamental business issues and dynamics throughout the marketing process, as well as turning information into knowledge and action. She distills from an abundance of information the knowledge that articulates major conclusions, implications and actionable recommendations. When relevant, Gwyn helps clients make sound business decisions based on delivering analysis of marketplace projections and the quantification in economic terms from different courses of action and investment levels, simulating real life scenarios.

Prior to starting Effective Marketing, Gwyn was Senior Vice President of Marketing at Carat Freeman, the largest technology media company in the country. While at Carat Freeman Gwyn founded the Face to Face Media business, now their fastest growing business. Additionally, Gwyn originated the concept of integrated media which has since been adopted by all global publishing companies. While at Carat Freeman, some of her clients included Sybase, SAP, Symantec, Akamai, Platinum technology, Computer Associates, Viant, Arrowpoint, Connected Corporation, Sitara and Analog Devices.

Previously, Gwyn was Director of Tradeshows and Events in the $6 B Systems Business Unit (SBU) of Digital. In this capacity, she managed a large, centralized marketing planning function for the company on a worldwide basis. Gwyn chaired and was a member of many strategic task forces; she was instrumental in developing the corporate brand, marketing and communications strategies for events for the company. Throughout Gwyn’s corporate management experiences, she has worked closely with leading event producers, PR firms, brand identity and strategy, ad agency, and management strategy consulting firms.

Gwyn is a frequent speaker on face to face marketing strategies. She is on the board of MassWIT (Massachusetts Women in Technology) where she serves as the event chair. She is an Incorporator at Emerson Hospital in Concord and is past board member of the Colonial Figure Skating Club where she was the membership chair.

Gwyn received a Bachelor of Arts degree in Psychology from Emmanuel College, a Masters Degree in Education from Suffolk University and a Masters Degree in Business from Lesley University (programs in management for business and industry). She has attended a number of post-graduate, executive management development programs.

Gwyn lives in Acton with her husband and 2 children. When not working you can find Gwyn in a rink, on the ski slopes or on the beach in Ogunquit.

Vijay Thakur

During the past 30 years, Vijay Thakur has led and managed several organizations in strategic, state-of-the-art high-technology ventures as CEO, CTO and CMO. At Effective Marketing, he brings a wealth of knowledge and experience in Information Technology, Vertical Industries, Professional Services, Consulting, Sales and Marketing to offer clients creative and innovative ways to address Sales and Marketing challenges.

Prior to joining Effective Marketing, Vijay served as the Vice President of Marketing at InfoClarus, Inc. InfoClarus provided high volume mobile messaging solutions and mobile applications for vertical industries to improve business productivity through mobile access to enterprise information. At InfoClarus, he introduced several innovative tools for product marketing and the effective use of the website, which won praise even from competitors.

In 1996, as Chairman, CEO and President, he founded Ellora Software, a start-up software company with 37 individuals, focused on creating a unique web-based software solution for improving the process of long-term clinical care management. In 1999 together with a group of investors, he led the merger of Ellora Software into a new entity, e-MEDx, Inc. In June 2000, e-MEDx merged into Active Health Management, headquartered in New York City, to create a corporation with a comprehensive set of clinical care management solutions delivered over the Internet to the healthcare industry.

Prior to starting Ellora, he was employed by Digital Equipment Corporation for 22 years. As Vice President of the Systems Integration Software Business at Digital, he managed a worldwide organization of over 300 software professionals across 6 countries, and a software business of several software products, software consulting, and R&D. During his career at Digital, he managed several new product launch efforts in Software, Networking and Telecommunications, and led them to become profitable business lines.

Vijay received both of his Masters degrees, in Computer Science and in Electrical Engineering, from the University of Wisconsin at Madison, WI. He lives in Acton, MA with his wife Gwyn and two children.


Jeff Tate

Jeff Tate has been a graphic designer for 30 years. Before joining Effective Marketing, he was president of TateDesign, a full-service graphic design studio specializing in print and Web-based solutions. Prior to starting TateDesign, Jeff was Art Director of The AT&T Business Network on the Interchange Platform. In his role as Art Director, he supervised a team of designers and illustrators for this first generation Web site launched in 1996. Also during that time he was Associate Professor of Design for the Art Institute of Boston.

Jeff spent 11 years working for Boston area design studios creating print collateral, corporate identity and packaging. He is a graduate of Rhode Island School of Design. Jeff currently lives in Holliston with his wife and three children.


Amy Reinert

With over 10 years of B-to-B marketing programs experience, Amy brings to the table a genuine enthusiasm for marketing combined with the ability to strategize and deliver like the best.

Amy’s career is dedicated to helping companies achieve their business objectives through effective and scalable marketing programs. Most recently, she held senior management positions in marketing at MatrixOne, a publicly traded enterprise software provider headquartered in Westford, MA. Amy’s role was to manage the strategy and execution of direct and channel marketing programs that drive new sales opportunities for MatrixOne’s global sales force. These programs focused on facilitating a complex, enterprise-wide software sale to executive-level contacts within automotive, electronics, aerospace & defense, and consumer packaged goods companies. The results speak for themselves: her programs produced dozens of multi-million dollar opportunities for the company.

Previously, Amy held several marketing management roles at Akamai Technologies, an e-business infrastructure services provider headquartered in Cambridge, MA. Through 1998 and 2002, she developed world-class, scalable channel marketing programs in use by the worlds’ largest e-business products and services companies such as IBM, EDS, Intel, Compaq, and Genuity. These programs consisted of direct marketing, online promotions, seminars, sales incentives, viral marketing programs, price promotions, and bundled product promotions – all of which supported the exponential growth that the company enjoyed during that era.

Prior to Akamai, Amy held marketing roles at several B-to-B product and services companies such as International Software Finance, Carat Freeman, and Wright Line, Inc. She earned a Bachelor of Arts degree from Marquette University.


Paul Byrd

Paul is an experienced Marketing and Sales Programs Director with 20+ years in the IT business in Professional Services Marketing, Communications and Training.

As a seasoned Services Marketing veteran, he has implemented worldwide consulting services and software marketing campaigns and has driven sales acceleration, revenue generation and education programs for global ($B) Technology Companies – BEA Systems, Nortel Networks, Compaq and Digital.

His previous work experience as a Sr. Management Consultant has also included providing strategic consulting services to clients in the retail, manufacturing, chemical and government businesses. His client engagement list includes: Leslie Fay/Dillards, Milliken/Dupont, N.A.S.A, H.B. Fuller, Allied Signal/Bendix, Monsanto, Pillsbury, and Ford.

He is an energetic, instinctive, make-it-happen, and out-of-the-box thinker, with proven abilities to deal with today’s “cost-driven-you-better-get-results-or-else” environments. He has a Bachelors in Electrical Engineering Technology and a Masters in Management, and plays a very mean chess game.