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Case
Study:
Motorola
(Click here to download Flash presentation)
 Objective:
Create
a series of C-level presentations and supporting collateral for
GAMA (Global Applications Management Architecture) for use by Motorola
executives and sales team.
Approach: Motorola had the need to
simplify and make consistent the messages around GAMA. They turned
to Effective Marketing to support this effort. EM created a Flash
based PowerPoint presentation that insures quality control and consistent
messaging to allow the field to deliver the message with confidence.
Results: Motorola sales team commented
that the tools Effective Marketing created in support of GAMA helped
them deliver a complex message more consistently and effectively
and that it improved their credibility with the prospect because
all the collateral was so professional.
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Case
Study:
Advantage
Boston Website (www.advantageBoston.com)
Objective:
To
create the most comprehensive website for the new Boston convention
center and the Hynes Auditorium.
Approach:
Evaluated 30 convention center site maps to formulate the current
site map and navigation. Created a consistent design template to
insure intuitive navigation and usage.
Results: Generated
a 177 page website in less than 3 months. Is easy to use, accurate
and thorough.
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Case
Study:
Propagate
Networks Branding Campaign
Objective:
To come up with the wackiest idea in the WiFi space to help Propagate
increase perceived market value and attract the attention of potential
partners. Create brand identity for Autocell.
Approach: Developed a totally integrated
branding campaign under the umbrella "Wifinally" Launched
the campaign at WiFi Planet 2003 and attracted lots of attention.
Results: Attendees and partners at WiFi
Planet said, "you guys are everywhere, how did you do that?"
In the process of closing partnerships with 6 prospects as a result
of first wave of campaign. |
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Case
Study:
Advanstar
Objective:
To increase the number of C-level attendees, vertical market decision
makers and reach a goal of 30,000 attendees over 3 days at the AIIM/OnDemand
conference.
Approach: Analyzing past events resulted
in identifying two market trends: target audiences need to be hit
5-7 times for action, and most attendees come from a 300 mile radius.
Results: Innovative approach to reach
target audience with refined lists, directed messages and efficient
media mailings to drive audience to the website achieved all the objectives
cost-effectively. |
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Case
Study:
Boston
Ski and Sports Club
Objective:
Assess current approach to marketing programs, make recommendations
for improvements.
Approach:
Brought 4 member marketing/management team through structured marketing
planning process.
Results:
Created
one page marketing plan roadmap that is comprised of short term and
longer term programs that will position the company for it’s
next phase of growth. |
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 Case
Study:
Acton
Indoor Sports
Objective:
To improve the collateral that supports the camps, clinics and
programs and to edit B role video footage into a 3 minute finished
video for use at camp tradeshows.
Approach:
Put us in the shoes of 35-year-old moms. We were one once!
Results:
According to the client, improved brand image and "got
it" on the first try!
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 Case
Study:
InfoClarus
(click
to watch Flash Demo)
Objective:
Top create flash demo that told the story of Auto Courier
in a fun, entertaining, educational way.
Approach:
Brought Auto Courier to life via a cartoon character in flash. Wrote
script for voice over, designed storyboard for flash demo.
Results:
InfoClarus competitors calling to compliment them on the flash.
Wanting to know who dreamed it up.
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Case Study:
Bio-IT
World Magazine
Objective:
To develop a bi-monthly e-newsletter for marketing
professionals in the life sciences. The purpose of the newsletter
is to build community and provide case studies, tools and tips about
what works and doesn't work in this market.
Approach: Developed
content for the newsletter, established affiliate programs for contributed
content and developed the database of marketing people to receive
the newsletter.
Results: Launched the newsletter to
initial list of 2000 people. Hope to double circulation every 6
months.
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Case
Study:
Telephotonics
2001 Objective: Raise
company valuation through analyst relations programs
Approach: Assembled contact database
of over 100 industry and financial analysts in the optical component
space. Narrowed the list to 44 key influencers.
Results:
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44 appointments set with analysts
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44 briefings conducted |
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Case Study:
InfoClarus
Objective:
High Tech start-up company needed complete
brand identity created for logo, business cards, letterhead, collateral,
PowerPoint template and website on a tight budget.
Approach: Interviewed InfoClarus executive
team to understand corporate image they wanted to communicate. Developed
6 creative treatments, they mixed and matched elements from several
concepts to create the image and color palette they liked best.
Results: Entire team satisfied with
results. Completed entire project in 8 weeks.
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Case Study:
Momentix
Objective:
To interview over the phone, tradeshow producers from
the Top 200 Tradeshow list.
Approach: List narrowed down to 68 people.
34 people surveyed. 50% contact success rate. Designed survey instrument
and script
Purpose: To understand future product
features and competitive positioning and levels of service quality
Research findings: Roadmap for Momentix to follow
outlining, in detail, what show managers are looking for from tradeshow
ASP’s |
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Case Study:
MassWIT: Massachusetts Women,
Insight, Technology
MassWIT:
Massachusetts Women, Insight, Technology, an all volunteer organization
of 1800 members needed a chairperson to manage their first annual
International Women's Day Conference on a pro bono basis. Effective
Marketing chaired the conference and managed a team of 30 volunteers.
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